you dirty rat
18.06.07 - BB - other, something like a phenomenon

You Dirty Rat // The Pleasure Bar
An experiment was conducted on rats where they were placed in a cage with some food at one end and a ‘pleasure bar’ at the other. The pleasure bar released endorphins (the happy chemical) into their brain whenever they touched it. The rats stayed at the pleasure bar touching it relentlessly until they collapsed. There is no moral to this story but it’s an interesting way to look at heroin addiction, the internet or any other form of ‘pleasure bar’ us humans tap on a nightly basis. Please do not send this post to children or buy them a pleasure bar for Christmas.







