Trying to decipher Persian typography can prove difficult at times, but what it highlights is that sometimes it’s better to read the hierarchy of the visual language rather than the words themselves.

Reza Abedini, Professor of Graphic Design and Visual Culture at Tehran University and winner of the last ‘Principal Prince Claus Award’, could be referred to as the Aladdin of graphic design. Exploring the boundaries and the bonds between traditional and modern typography his work is bold, delicate sophisticated and deliberate. Through its mirroring of “Persian poetic sensibilities”, Abedini’s work inspires a deeper exploration of the cultural history behind its rich aesthetic.

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